At its core, PBR has always been about bringing people together to participate in and enjoy a sport built upon traditional American values. Reflecting on these bedrock principles, PBR looks for ways to promote these values, celebrate real heroes, unite our nation, and inspire the next generation.

In our 2018 season, we celebrate our Silver Anniversary with the 25th PBR: Unleash the Beast. The PBR’s Celebrate America Campaign will expand its local community focus in by helping deserving youth and young athletes. The initiative will also celebrate our Fallen Heroes who made the ultimate sacrifice for our country by honoring their surviving Gold Star Families.

Moment of silence at Celebrate America 2018
Boys and Girls Club of America Logo
Boys and Girls Club of America

PBR has teamed with the Boys and Girls Club of America to help achieve their mission of enabling all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens.

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Home for Wounded Warriors

Furthering a lasting relationship with Jared Allen and his Home for Wounded Warriors, PBR is combining forces to help achieve his mission of providing financial assistance and support to our injured United States military veterans by building and remodeling handicap-accessible homes to suit their individual needs, one wounded warrior at a time.

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Protect the Harvest

PBR supports the educational efforts of PTH in promoting the role of farming, and assisting those who work hard in farming and ranching, to provide Americans with access to safe and affordable food. Join us in supporting this organization to defend and preserve the freedoms of American consumers, farmers, ranchers, outdoor enthusiasts, and animal owners.

Vet Tix

Vet Tix provides tickets to events which reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life. We support our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country.

Future Farmers of America logo
Future Farmers of America

The Future Farmers of America is the premier youth development organization for agricultural education students that provides life-changing experiences for its members. The PBR will continue to help provide education and experiences for the youth of this organization.